Matthias Ziegenhain – strategy director based in Berlin.
Hi, I’m Matthias. A berlin-based strategist specializing in brand communications and digital content. Working across disciplines, I turn insights into cultural relevance — driven by the ambition to tell meaningful stories.
People connect with values and meaning — they want brands to go beyond business. Accordingly, understanding cultural context is key for having an impact. Human insight forms the foundation for resonance. It is at the core of my strategic work, a search for emotional attachment. Aiming to connect people and brands.
No substance, no meaning! It’s now easier than ever to get lost in the noise. To be effective, messages must have actual value. And be in the right place. Therefore, knowledge of touchpoints is just as important as editorial skills. Always digital first. To develop strategies that appeal to people in content and channel alike.
As a career changer, I have worked in various roles across the industry. Initially started within creative conception, I later found my way into strategy and today I work consistently in an interdisciplinary manner. Creative thinking and judgment meet analytical precision. A holistic approach that brings results of great clarity.
When it comes to leadership, I apply principles from lean management and design thinking. Empowering teams to reach their full potential — in a mindful and collaborative way. As a certified organizational consultant, I am very familiar with constantly changing environments and transformation projects.